Have more insights into returns, both as Country Email List an online retailer and as a consumer. 86% pre-read the return policy Did you know that 86% of consumers regularly check the returns policy before placing an order? So make sure that the returns information page is easy for visitors to find. Is a return policy missing or is it Country Email List not clearly visible to the consumer? Then that is a reason for 66% of consumers not to proceed with an order and to leave the webshop with an empty shopping cart. The lack of a clear return policy thus becomes a missed sales opportunity for online retailers.
Three quarters of consumers say they order Country Email List more often if online stores offer free returns and 71% say they are more likely to Country Email List switch to an order if web shops provide a simple and fast way of returning. Also read: Process Country Email List return packages? That can be done more efficiently & sustainably The most important aspects of the return policy for Dutch online shoppers are the costs (64%), providing a Country Email List return label (60%) and information about when they can expect their money back (48%). 6 tips for the ideal return policy A return policy is therefore essential to convince consumers. But what does the consumer want to see to be convinced.
Almost) free returns It's no surprise that consumers Country Email List love the word "free." Even when it comes to returns, consumers prefer to see the retailer pay for these costs and arrange everything. No less than 64% of Dutch consumers Country Email List will not proceed with an order if they have to pay the return costs in full themselves. Processing returns costs a lot of money: each return costs a webshop an average Country Email List of €12.50. Webshops can choose to show consumers that returning is a costly affair. Clothing chain H&M responds to this as follows: they let customers pay with a symbolic amount of € 0.99 per return. In this way they partly meet customers, but they also make customers think critically about a return.